about us
A supplement brand created for you and together with you.
Maxigen Nutrition leading nutraceutical & health supplement
Founded in 2016 in Melbourne, Australia, Maxigen Nutrition is a leading nutraceutical and health supplement brand built on the principle that true wellness starts from within. Born out of a desire to create clean, effective, and science-backed supplements, Maxigen has grown into one of Australia’s most trusted names in the health industry. We focus on delivering advanced nutritional solutions that support overall health, athletic performance, and day-to-day vitality for people from all walks of life — from elite athletes to everyday fitness lovers.
At Maxigen Nutrition, we blend cutting-edge scientific research with the best of nature to craft supplements that are both powerful and pure. Our formulations are designed to cater to a wide range of health goals, including muscle building, endurance, recovery, weight management, cognitive performance, immune support, gut health, and more. With a constantly growing product line and an expanding presence both in Australia and internationally, Maxigen is committed to innovation, quality, and customer results.
What truly sets us apart is our world-class Research & Development (R&D) facility. Our in-house labs are equipped with the latest scientific equipment, and our R&D team is led by top-tier professionals such as Dr. Ava Brunner ,Dr. Liam Rosenthal, and Dr. Farah Tan. This dedicated team works tirelessly on new formulations, testing new ingredients, and improving existing products. Their research ensures that every Maxigen product is not only effective but also rooted in real science, with every ingredient chosen for its bioavailability, safety, and impact.
Our products are created for those who are serious about health — professional athletes, gym-goers, bodybuilders, fitness trainers, and anyone on a journey to better living. Whether you’re aiming to build lean muscle, increase endurance, enhance focus, or simply feel better every day, we have solutions tailored for your goals. We also support and collaborate with sports clubs, gyms, wellness coaches, and healthcare professionals to ensure our formulations meet the real-world demands of performance and recovery.
Quality, transparency, and safety are the pillars of our production process. All Maxigen supplements are manufactured in GMP-certified and FDA-registered facilities. Our products are third-party lab tested to ensure purity and consistency, and we proudly carry several industry certifications, including HALAL, GMP, FDA-compliance, and International Ingredient Quality. Our labels are clean and transparent — free from banned substances, artificial fillers, heavy metals, and hidden additives — so our customers know exactly what they’re putting into their bodies.
Our ingredients are sourced from global, trusted suppliers, ensuring every raw material meets international quality standards. From North American whey proteins to clinically proven botanicals from Europe and Asia, Maxigen uses only premium-grade, responsibly sourced ingredients in every product. Each formulation is developed to work synergistically with the body to promote real, lasting results — not just short-term boosts.
Maxigen Nutrition is also deeply committed to sustainability. We strive to minimize our environmental footprint by using eco-conscious packaging and supporting ethical sourcing and production methods. Our team believes that wellness shouldn’t come at the cost of the planet — and we ensure that our practices reflect that belief.
Behind Maxigen is a leadership team that’s as passionate about health as our customers. Michael Trent, our founder and CEO, is a former endurance athlete who turned his personal quest for clean, performance-enhancing supplements into a growing global brand. Alongside him, Laura Cheng, our Chief Operating Officer, brings over 15 years of experience in international logistics and compliance, ensuring our operations meet the highest standards. Together with our R&D and innovation leaders, they drive Maxigen’s mission forward — making high-quality nutrition accessible, trusted, and effective.
As we continue to grow, we are constantly expanding our product range to meet the evolving needs of our customers. From plant-based alternatives and clinical-grade supplements to personalized health solutions, we’re working to stay at the forefront of nutraceutical science. We also invest in digital wellness education, sports science partnerships, and community engagement programs to help our customers stay informed and motivated.
At Maxigen Nutrition, we’re more than a supplement company — we’re a lifestyle brand focused on helping people train harder, recover faster, and live better. Our community is made up of goal-driven individuals who care about what they consume and expect the best in return. We’re proud to be the trusted partner of thousands across Australia and beyond, helping them fuel their fitness, sharpen their minds, and unlock their full potential.
Whether you’re stepping into the gym for the first time or preparing for your next competition, Maxigen Nutrition is here to power your journey — with products backed by science, crafted with care, and designed to deliver results.
We are not your average retail nutrition company pushing unnecessary products on people just to make a buck.
Commitment to quality
Boosting energy involves adopting healthy habits like getting enough sleep, staying hydrated, eating a balanced diet, and engaging in regular physical activity..
Premium Quality
Formulated with high-grade ingredients for maximum performance.
Muscle Growth Support
Enhances muscle recovery and boosts lean muscle mass
Energy Grow Up
Boosting energy involves adopting healthy habits like getting enough sleep, staying hydrated, eating a balanced diet, and engaging in regular physical activity..
Regular Routine
A consistent daily routine promotes physical and mental well-being. It helps regulate sleep patterns, which is essential for rest and recovery.
OUR STORY
In 2016, on the outskirts of Melbourne, Australia, a simple idea was born: create clean, science-backed supplements that actually deliver results. That idea grew into what is now known as Maxigen Nutrition — one of Australia’s leading nutraceutical and health supplement brands.
The story of Maxigen Nutrition starts with our founder, Michael Trent, a former endurance athlete, personal trainer, and passionate advocate for performance-based health. During his career, Michael struggled to find supplements that were not only effective but also safe, clean, and transparent in their ingredients. Too many products on the market were filled with artificial fillers, banned substances, or exaggerated claims with no scientific backing.
Michael found himself constantly reading labels, researching ingredients, and testing formulations on his own — and it sparked something deeper. What if there was a brand that combined cutting-edge nutritional science with natural, clean ingredients? What if athletes and health enthusiasts could finally trust the supplements they used?
Driven by this question and a vision for change, Michael brought together a small but dedicated team of scientists, nutritionists, and entrepreneurs to launch Maxigen Nutrition. The mission was clear from the beginning: to develop high-quality, research-driven supplements for people who take their health seriously — from professional athletes to everyday gym-goers.
Setting up operations in Melbourne, the early days of Maxigen were fueled by long nights in the lab, hands-on product testing, and a commitment to doing things right. Instead of rushing to market, the team focused on building an in-house R&D facility, recruiting experienced researchers, and crafting formulations that could stand up to both clinical scrutiny and consumer expectations.
One of the first hires was Dr. Ava Brunner, a renowned figure in the field of functional nutrition. Together with Dr. Liam Rosenthal and a growing scientific team, Maxigen developed its first product line — focused on sports nutrition, recovery, and general wellness — and launched it in select health stores and fitness centers across Victoria.
The response was immediate and overwhelmingly positive. Customers appreciated the clean labels, transparent sourcing, and noticeable results. Word began to spread, and the brand quickly grew beyond Melbourne — gaining traction across Australia and eventually reaching international markets.
But Maxigen’s growth wasn’t just about sales — it was about impact. The team remained committed to formulating supplements that were GMP-certified, HALAL-certified, FDA-registered, and third-party tested. Every ingredient was selected based on bioavailability, efficacy, and safety, with a focus on using internationally sourced, premium-grade raw materials.
Today, Maxigen Nutrition offers a diverse and ever-growing range of supplements for performance, wellness, immunity, mental clarity, weight management, and more. Our products are used and trusted by athletes, personal trainers, health coaches, bodybuilders, and everyday wellness seekers across Australia and beyond.
From a single idea in a garage to a nationally recognized brand with global reach, our journey has been one of passion, persistence, and purpose. But no matter how much we grow, we stay rooted in our founding belief.
